We needed a UX playbook that defined how we practice UX internally and externally, the value our documents and services have, and the best ways to communicate those processes. This gave the agency a vernacular to describe and understand UX as a practice.
The result is a well-incorporated UX practice at a creative agency, a growing line of business, and a flexible client service.
The UX design team partners with Account, Project Management, Strategy/Planning, BA, Creative Tech, Tech, and Creative teams in an effort to shape tailored interactive experiences that meet both business requirements and user needs.
User Experience (UX) Design is discovering who the end user is, understanding their behaviors and expectations, and designing an appropriate online experience to engage them with the product or service. We believe great experiences keep users coming back.