A very simple parallax site that quickly articulates the features of the Virrata shoe.

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Light animations.

Using simple animations throughout the site allow folks to quickly understand certain aspects of the shoe. Or, in this case, how light the shoe really is.

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360º

After you’ve been introduced to all of the features of the Virrata, you can take the shoe for a spin. Literally. This along with the data surrounding the shoe, folks should quickly know if this is the right shoe for them.

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Agency: Olson

GCD: Joe Monnens

CD: Jim McClarty

Art Director: Chris Henslin

Designer: Jessie Mitchell

UX Director: David Fiedler