http://www.david-fiedler.com/work daily 1.0 2020-10-23 https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390324435792-AQ96B4AWLBITWC3ABZFQ/OptumHealth.jpg portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390324367226-Y19LJ4KCL7JXPPZS0JBR/project_optum_02.jpg portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390343011283-ME00P6WXPNJ92FCUS00Q/hoowat1.jpg portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390343011315-AP31PFA9J2HYU9A4UAVD/hoowat2.jpg portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390343011593-ZW9M80DZZUSVPQGPLIV9/hoowat3.jpg portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390325479579-X1GQX1LYBI8CEWIL0483/project_spark_02.jpg portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390325484487-585F5UVQ55ABW3N02XJ1/project_spark_03.jpg portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390340149188-1EDKP132VQ358ITW5UXO/Kidrobot-Homepage.png portfolio - Homepage https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390340147972-S39P2Z9IHICOV81PKDVN/Kidrobot-Product_Details.png portfolio - Detail Page https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390340147104-D1IWR3BY5WJOETPOXZ5W/Kidrobot-Blog.png portfolio - Blog https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390340146581-6J1LMOADJX7SHXA35ENT/Kidrobot-Brands.png portfolio - Brands Landing Page https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390340147408-1G8YLR22GJTPDG28AK17/Kidrobot-Designer_Toys.png portfolio - Toys Landing Page https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390335338238-3A3UK4Y4P1IVRRBUQD5A/Screen+Shot+2014-01-21+at+2.14.48+PM.png portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390335870488-O3BXT8B64TXGQKQV9PE9/pr1.png portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390335870458-SFZ81UUGUZMCCKVIIM0H/pr2.png portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390335870695-8T39SFC3W27CCLIPIK3Q/pr3.png portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390335870736-MH6H2PDZSP8GJYMT99T3/pr4.png portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390335870864-TDEQW698T0CT1V4W0PS6/pr5.png portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390335871250-12T534OF8UG0718XI9ZM/pr6.png portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390335408324-KXQO9SISHFG8D7CX8DU7/breakingbadNYT1.jpg portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390335986210-9VWWR4X65GU1D5NV5CAE/belize-breaking-bad-nytimes.jpg portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390337338955-1ULIXEVFDPP3BF2VH1QO/belize_comparison.jpg portfolio The new logo was as fresh and inviting as the old logo was tired and lifeless. This important design exercise was absolutely vital for increased relevance and reach for the Belizean Tourism Board. The visual results will all but ensure the vitality of Belize's leadership, distinctiveness, and novelty in the competitive landscape. The world also noticed, winning the 2013 One Show Design Merit Award https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390336719821-6DW2ZU28OI3W6E8ETOTB/belize_slideshow_01.gif portfolio The graphic approach to the rebranding was strongly-influenced by the circle, a shape that consistently shows up across Belizian culture, wildlife, and natural landscapes. We worked hard to create a proprietary, unified logotype, and utilized the circle as a basis for customized details and elements within the letterforms. https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390337247234-BSM6QOPX6P5XBLP2YPZY/1_northislands.gif portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390337247231-NK937OL6H8O6GEJCVWZO/2_western.gif portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390337248092-2XO7UBGSJE1SZ7WFQEG3/3_southeastcoast.gif portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390337248099-FEEAQJ0XHZ8DB3N3LLT2/4_centralcoast.gif portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390337248464-4Y9PTW9QOKUR1NE3CZ2O/5_belizereef.gif portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390337248524-XQDNP8OLT9U00MSV3R9B/6_southern.gif portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390337248635-YDAQABCYUZUBTT9FPGL9/7_northern.gif portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390337082976-HCS046TAC44JV7COSM7W/belize_slideshow_03.jpg portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390337161838-FR65FVHBZ6CON7PCZJ8H/belize_slideshow_05.gif portfolio We arrived at a final identity that is bold yet welcoming, strong yet incredibly versatile. The identity, at its core, is compellingly Belizean, tying in the unique cultural strands that make Belize so intriguing to visitors around the world. https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390336789541-K3BXQPTQTQNAA1I9M89O/belize_slideshow_02.gif portfolio Paying homage to the national bird of Belize, the new identity features a Keel-billed Toucan. The bird was designed by extracting creative inspiration from the circular crispness of the logotype itself, resulting in a final identity that performs cohesively and uniformly. https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1390337099630-SH91RB41S2VGA7X5YWVX/belize_slideshow_04.jpg portfolio Throughout Belize are innumerable and weathered hand painted signs. We adopted this cultural commonality for the logotype, to be used in certain applications. 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https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1430157844801-CS0W8XPE0LAKAQ393TDJ/image-asset.jpeg portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1430157600614-JBHAO8K44ATAZ3ZTPHE4/image-asset.jpeg portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1532718078072-XZFT8ZNOLE1LDCR6VRWS/download+%283%29.jpeg portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1430157149600-NE14XUWAUVNLIEBGGCWQ/riga+ghetto+david+fiedler portfolio Similarly, we created an intentionally crude and blocky hand-drawn illustration style and iconography to match the raw and human honesty of the survivors stories. https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1430157579974-QCY2J9FHZPIDFFUTG68S/image-asset.jpeg portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1430157748241-I23SJF07HFXIRHC8Y8I4/image-asset.jpeg portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1532707203406-ZHB7Q53X9PQKGBH7EE18/belize_slideshow_04.jpg portfolio Throughout Belize are innumerable and weathered hand painted signs. We adopted this cultural commonality for the logotype, to be used in certain applications. This application both enhances the depth of the brand and further connects the new designs to its home. https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1532708335953-R1UIJ8YSH5XYF2XLQZYL/1430162278185.jpeg portfolio https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1532707026804-2CS7IBVVIISUMBWEFIJR/belize_slideshow_01.gif portfolio The graphic approach to the rebranding was strongly-influenced by the circle, a shape that consistently shows up across Belizian culture, wildlife, and natural landscapes. We worked hard to create a proprietary, unified logotype, and utilized the circle as a basis for customized details and elements within the letterforms. https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1532707278894-9OFR76Q63ND0ICRHG9RC/belize_slideshow_05.gif portfolio We arrived at a final identity that is bold yet welcoming, strong yet incredibly versatile. The identity, at its core, is compellingly Belizean, tying in the unique cultural strands that make Belize so intriguing to visitors around the world. https://images.squarespace-cdn.com/content/v1/52de9017e4b03cda32c751f3/1532707150421-G8ZSGEON59XY9VWQME5N/belize_slideshow_02.gif portfolio Paying homage to the national bird of Belize, the new identity features a Keel-billed Toucan. 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