To honor the memory of the victims of the Holocaust, the Riga Ghetto Museum tells the story of Jewish life in Latvia before and during the Holocaust. Unfortunately, the only people who could experience these poignant stories were those who actually traveled to Latvia. What they needed was a way for people anywhere in the world to experience the museum. Furthermore, the museum is 100% dependent on donations. Despite keeping operating costs extremely low (with only one full-time employee), they struggle to keep their doors open. In a country as poor as Latvia, they’re almost completely dependent on foreign donations. Our strategy was to increase support by creating an interactive experience that evokes the emotion that typically only a firsthand account can. 

Similarly, we created an intentionally crude and blocky hand-drawn illustration style and iconography to match the raw and human honesty of the survivors stories.

Similarly, we created an intentionally crude and blocky hand-drawn illustration style and iconography to match the raw and human honesty of the survivors stories.


The Riga Ghetto Museum website features six survivor stories, told in a graphic-novel style and an interactive tour of the Riga Ghetto. The interactive tour combined GPS translocation, Google Street View, side-by-side archival photos of the Riga Ghetto and audio archives from the USC Shoah Foundation. This digital experience allowed anyone in the world to literally walk the 17 blocks of the Riga Ghetto and experience survivors’ stories exactly where they occurred.

Riga Ghetto Mueseum

While the previous website averaged only two to three visitors per day, the new site averages 50-100 visitors. Even more, attendance at the actual museum itself has increased 300%, as have donations. In a former Soviet country in which speaking of the Holocaust was taboo, the Riga Ghetto Museum has helped increase education and acceptance by all Latvians, including school children.

 

The Team

AGENCY: Olson

Group Creative Director/UX: David Fiedler

Creative Director: Cory McCloud

ART DIRECTOR/INTERACTIVE DESIGNER: Andrew Beckman

INTERACTIVE DESIGNER: Kelsey Storkamp

INTERACTIVE DESIGNER: Dan Erikson

COPY: Tim Blevins

Development: Richard Mueller

Technical Director: Ross Teichner


Awards

 

National Addy Award

GOLD - Public Service Campaign

 

AWWARDS

Site of The Day. May 11, 2015

 

Ad Fed “The Show”

GOLD: Integrated Campaign-Public Service

GOLD: Website-Consumer

 

American Advertising Awards (District 8)

GOLD: Integrated Campaign-Public Service

GOLD: Website-Consumer

JUDGE’S CHOICE: Integrated Campaign-Public Service

 

Webby’s

Nominee

 

AWWWARDS

Honorable Mention

 

CSS Design Awards

Site of the Day