The country of Belize, reimagined.
Belize needed a refresh, bad. After twenty-six years, the country's logo had finally run its course, appearing stale and outdated. We worked with Studio MPLS for a complete rebranding. The final result of this collaboration was nothing short of exhilarating.
“In all, the identity brings a contemporary, yet classic vibe to represent tourism in Belize.” — AdAge
A toucan to match
The hand-painted touch
The final mark
With a visual direction from the logotype and mark finalized, we designed secondary identities for the seven unique regions within Belize. These focused on natural, historical, and cultural aspects vital to each region. The challenge was to design a variety of unique icons that still connected to the circular forms of the identity.
A complete transformation
GCD: David Fiedler
Design Director: Joe Monnens
Designer: Lindsey Wright
Design Studio: Studio Minneapolis
The One Show
Ad Fed's The Show
Silver Logo: Belize Logo
Bronze Poster Campaign: Belize Travel Posters