Discover How To Be

I have been going to Belize frequently since 2003, I was dismayed with the advertising and website I had seen in the world promoting Belize, because it didn't convey the Belize I had fallen in love with. In the winter of 2011, I approached the Minister of Tourism, Manuel Heredia, Jr. and told him that with a fresh more authentic perspective, Belize may fit in more with the world. By showing the truth of Belize I knew that every Belizian would be proud of how they were portrayed and everyone else would want to come.

We created this pitch video and graphic look to inspire both national pride and tourism; diving head first into rich diverse cultures, exploring places in their rawest form, leaving the trappings of the commercial world behind and finding the humanity that lies in all humans. A place to "Discover How To Be"

Brand Book


Print Ads


The Team

Agency: Olson

Account Director/GCD: David Fiedler

Account Supervisor: Britta Savik

Design Director: Joe Monnens

Art Director: Lindsey Wright

Writer: Jim McClarty



AD Fed District "Addy"

GOLD Consumer Integrated Campaign: "Belize Brand Campaign

Silver: Integrated Campaign: "Discover How To Be"



Print Magazine

Regional Design Awards

Winner Posters: "Discover How To Be: Regional Posters"

Winner Multi-Media Campaign: "Discover How To Be"


AIGA Design Show

Winner Campaign: "Discover How To Be"