The Site

Responsive Design

The demographic we targeted, the traveler, is always on the move. With the new site, whether travelers are home or on the road, they are able to access the website on any device.

Explore

The site is equipped with a few different interactive maps to help educate travels, whether it is seeing all direct flight durations from America and neighboring Central American countries or wanting to know more about each of the seven regions, we made it easy for travelers to explore Belize.

Super Navigation

We utilized a super navigation system to allow travelers to deep-dive into ‘Destinations’ and ‘Things To Do’ so they can go directly to the information that is important to them. The navigation system is also ever-present which allows travelers to quickly jump to different sections while exploring the site’s content.

Big. Beautiful. Content.

Through imagery showing off the country’s unique landscapes, handmade illustration styles represent all of the hand painted signs you can find throughout the country and a really nice san serif font represents the laidback nature of the people living in Belize to complete the tone and feel.


Team

Agency: Olson

Group Creative Director: David Fiedler

Interactive Creative Director: Joe LaPorte

Art Director: Lindsey Wright

Copy: Jim McLarty

UX Design: Kari Sivula

Development: Robbie Manalo

Development: John Sarracco

Development: Andrew Welters

Development: Tony Berleffi


Awards

Skift Magazine

#4 20 Best Designed Tourism Websites in the World: Read The Article

 

Ad Fed's The Show

Bronze, Consumer Services Website: TravelBelize.org

 

AIGA Design Show

Winner Interactive

 

Print Magazine

Winner: Regional Design Annual: Website Design